As technology advances, enterprises must adapt on the fly and alter their business procedures to keep pace with digital evolution or risk falling behind the more innovative competition. However, agile digital transformation is a complex endeavor.
To meet the challenge requires buy-in from the entire organization, including all departments, existing systems, and workflow channels. If successful, digital transformation can boost productivity and efficiency, streamline operations, and enhance business intelligence.
Four Agile Digital Transformation Guiding Principles
Agile digital transformation occurs when ongoing innovation sparks effective digital change, transforming business incrementally and over time. This process enables enterprises to launch scalable digital initiatives in response to volatile market conditions and ever-changing customer demands.
Businesses should adhere to specific digital transformation guiding principles to achieve these changes. Four of those principles include:
1. Developing A Vision For Your Transformation
Businesses often lack the vision to design and navigate a successful digital strategy, making it difficult to track progress and adjust as circumstances change.
Management should consider taking the following action to jumpstart digital initiatives:
- Develop and communicate solid digital ideas
- Encourage and mentor their teams to embrace transformation
- Assist teams in reorganizing and changing their viewpoints
- Promote enhanced communication and collaboration
2. Implementing Digital Platforms
While several business and technology consulting firms promise a “quick-start” solution to your business challenges, they may underestimate the full scope of change management your organization needs. Without it, it can be difficult to get your team onboard and maximize their performance. The ServiceNow implementation journey helps you identify ROI goals and match them with your implementation priorities. Create a strategic plan to deliver on time and avoid pitfalls that hinder your success.
Digital platforms promote advanced technology use, such as implementing Cloud-based systems, managing Big Data, and providing services for mobile devices. They can also divide large components into smaller subsegments through a modular approach, allowing quicker task completion, decreased costs, and improved flexibility.
3. Forging Strong Digital Engagement With Customers
Customer expectations have changed in the digital age. Customers often reject only satisfactory experiences, forcing business models to evolve and offer enhanced customer experiences to sustain engagement.
Building customer connections to foster engagement is the heart of successful digital transitions. Companies approach traditional digital or marketing projects differently from digital customer interaction projects. They have three distinct characteristics as follows:
- These technologies and procedures are not off-the-shelf packages. Instead, they are formed, specific applications and developing platforms that enable a digital ecosystem to automate the customer experience through data, cloud, and mobile technologies.
- Unlike previous marketing endeavors, which were more back-office marketing automation centered around Customer Relationship Management (CRM), digital transformation technologies develop around the front-end customer experience.
- New growth potential is derived from strategies to adapt products to customers instead of adding digital features to existing products.
4. Generating Insights Using Digital Data
Forward-thinking digital enterprises collect data regularly and connect it to their business models in a way that creates actionable insights. Interpreting and connecting with consumer personas and subsegments are crucial to unearthing the real-time data necessary for dynamic customer engagement.
While organizations traditionally keep track of relevant sales data, that information alone cannot always generate accurate insights based on customer demographics, purchasing patterns, or other factors that might predict future behavior.
Instead, many businesses now do away with presenting raw sales data and utilize statistical graphics, infographics, and data tables to provide visual information more straightforwardly and efficiently.
Users can employ data visualization to aid in digging through and analyzing customer information. This complex data is more accessible, intelligible, and usable through this process. It also reduces revisions and development costs by expediting stakeholder and executive comprehension of these technologies and their decisions on future customer engagement strategies.
Agility is Critical For a Successful Digital Transformation
Digital transformation focuses on revolutionizing business and preparing for ever-changing internal circumstances, evolving competition, and advancing technologies. An agile approach to launching new initiatives can help teams adapt to these changes and continue creating value, which is critical for keeping pace in a rapidly changing and tech-heavy world.
Request a quote today and discover how Cask ServiceNow platforms can help jumpstart your agile digital transformation through scalable and adaptable technologies.