Cask & Social Lair Partner to Deliver a Winning Union For Collaboration

Cask and Social Lair offer the winning combination of best-of-breed business social platform and collaboration methodology

San Diego, CA and San Ramon, CA – October 10, 2012 – Cask, LLC, a provider of technology and business advisory services, and Social Lair, the developer of the industry’s only platform that enables socializing with purpose, jointly announced today a strategic partnership that offers a new way of creating and implementing a social business and collaboration strategy.

“This partnership allows for the merging of Cask’s Collaboration and Social Enterprise Management methodologies with Social Lair’s cutting-edge social business platform to provide enterprises with a social and collaborative development strategy across all lines of their business” said Liz Guezzale, CEO of Cask, LLC.

“Our partnership with Cask is a significant milestone in fulfilling our vision of socializing every business process within an enterprise” said Padmanabh Dabke, CEO and Co-Founder of Social Lair. “Cask possesses insight and experience to address our clients’ most critical needs and complex challenges including: Compliance, Decision Support, Risk Management, Process Improvement, Performance Measurement, and Requirements Management”

Cask’s methodology, The Collaboration Solution®, focuses on understanding and implementing repeatable collaboration patterns that are enabled by technology features and are instantiated by processes and workflows that maximize user adoption. By incorporating solutions like Social Lair’s Collective Business Intelligence platform and creating an enterprise collaboration architecture, organizations can realize significant gains in operational speed and efficiency, reduce costs and create competitive advantage.

About Cask
Cask provides a wide range of services to their many commercial and federal customers that include assessments, advisory services, and management and adoption offerings. The Collaboration Solution® utilizes a combination of frameworks and standards to provide services that meet or exceed industry best practice standards. Cask’s CSEM practitioners have a combined 40 years of experience and are certified in a number of disciplines including Voice, Data, Unified Communications, Lean Six Sigma, Value Chain Management and others. For more information, please visit our Collaboration and Social Enterprise Management page.

About Social Lair
Social Lair provides Collective Business Intelligence solutions that allow decision makers to efficiently gather business insights from across the extended enterprise. Social Lair’s innovative product suite combines analytics, gamification, and purposeful conversations to quickly create business value via social collaboration. Social Lair’s solutions can be deployed for many business purposes including innovation and idea management, employee engagement, and consumer insights. Social Lair was founded by two Stanford PhDs with a solid track record of starting and growing enterprise software businesses. The company is headquartered in the San Francisco Bay Area with presence in Tampa, Florida and Pune, India. To learn more about how to actively engage your customers, partners, and employees, visit

Cask Contact:
Jennifer Guba
1 (858) 200 -2192

Social Lair Contact:
Nabh Dabke
1 (510) 432-7238