How Great User Experiences Improve Business

How Great User Experiences Improve Business

Is UX Design Worth the Investment?

While you might think that choosing a software platform will be the most important investment of time and money your company makes, then it’s possible that you haven’t considered User Experience (UX). An investment in user-centered design thinking is an investment in the success of your employees and your organization. It has the power to define the successor failureof any type of product implementation.

How does Enterprise Portal Design impact my business?

Seamless UX design saves significant time and money, because great software helps employees get their jobs done faster. When properly executed, employees will actually enjoy engaging with a software platform, rather than viewing it as a source of frustration. Employees will be happier and stay longer, departments will perform better, and company culture will be richer.

Great user experience begins with knowing and understanding the users you are designing for. Click To Tweet

This means conducting research, having conversations with employees one on one, and observing how they go about their workday to truly understand their pain points with current software platforms. By aligning feedback from user testing with industry best practices, Cask can design solutions that solve specific business needs and help to reach company goals.

Many employees have:

  • Difficulty envisioning the final product and deliverables along the way
  • A limited budget
  • A host of internal stakeholders
  • Pressing business needs
  • A hard time trusting the process or the designer to bring out the best in their end product

Solving these problems is no easy task, but with a focus on user-centered design you can overcome these hurdles and transform your organization from the inside out.

What does good UX design look like?

To truly understand and appreciate good design, you must also be familiar with bad design. What does bad UX design look like? It’s a Search bar that’s oddly placed and returns questionable results; a site that’s not optimized for mobile devices or practically impossible to use in the field; a massive drop-down menu crammed with 72 selectable options.

Sound familiar? Well you’re not alone. The digital world is a big one and bad UX abounds.

Unfortunately, these types of seemingly small issues can add up to big trouble for things like error rates, increased support tickets, irrelevant search results, self-service difficulty, confusion, the amount of time it takes to get things done, and added stress on everyone.

So then what does good UX design look like? It’s a large Search bar that’s front and center, with well-managed results data to back it up; a responsive site structure that works well and looks good on any device; a navigation menu that’s legible and uses common language. Sounds great, right? The small thoughtfully-designed details can add up to make a huge difference.

A successful user experience results in more positive outcomes like efficient self-service, ease of use, less time and money spent on training, happier support teams, improved page performance, and an overall increase in employee engagement.

The good news is that you have the power to take control of your future by making the right choices. Choose to listen to users and keep employees happy. Choose to hire a trained designer for crafting your vision into a reality. Choose to partner with Cask Creative Solutions and transform your user experience.

A final word

Our professional UX design team at Cask is ready to make a holistic, in-depth assessment of your current portal design and other software systems to learn what’s working and what isn’t. Through a user-centered process, we work to understand business needs and uncover employee frustrations to determine how a custom design can generate a positive impact. As your trusted partner in experience design, we work with you to build custom solutions that envision the future of your business and work efficiently for everyone in your organization.

At Cask, we know how to streamline business.

We understand that the world moves fast, but information moves faster. You need data in a hurry, and company-wide automation is the answer. If your business can’t keep pace, we can guide you through a strategic transformation to optimize your operational efficiency.

That’s why we are proud to partner with ServiceNow to provide the solutions to move from manual tasks and paper deliverables to digital applications for managing your business.