The digital economy is influencing today’s business climate. How organizations interact, employees function, and consumers buy products and services are changing as technologies evolve. Companies need to adopt next-generation capabilities to survive in such a fast-paced environment. Completing a digital transformation with ServiceNow might be the solution.
What is Digital Transformation?
Digital transformation uses innovative technologies to create new or modify existing operational processes. It can mold company cultures and personalize customer experiences to meet evolving business needs.
It goes beyond standard sales, marketing, and customer service functions by changing how companies engage customers and move operations from print-form processes to innovative, digital applications.
Seven Benefits of Digital Transformation With ServiceNow
The adoption of digital technology is a top priority for businesses looking to automate operational procedures and become leaner. One of the best methods to automate and forecast business processes while fueling digital transformation is using a modern workflow automation platform like ServiceNow.
ServiceNow helps accelerate and enhance digital transformation in the following seven ways:
1. Promote Company-wide Integration
The ServiceNow platform frees employees from departmental silos. Employees can quickly access data from any location because the platform integrates diverse business divisions, departments, and teams through a uniform hub. Providing easy access to information in one central location means team members can make data-backed, accurate decisions in short order.
2. Automate Manual and Repetitive Tasks
Successful digital transformation entails more than just adopting new technology; it also changes how personnel carries out business activities. Everyday users may utilize the ServiceNow platform to create sophisticated apps and workflows that enable faster and smarter experiences.
The technology aims to eliminate manual tasks and resulting errors by automating routine operations with intelligence. Employee experience and business productivity benefit from the platform because team members can complete activities more quickly.
3. Boost Efficiency
Organizations can use the ServiceNow platform to investigate key indications in an accessible, immersive studio. Employees can examine patterns and predictions across equipment faults, faltering performance, and breakdowns using the platform, allowing them to take appropriate action. Digital transformation assists businesses in relying on evidence-based data to prioritize tasks and extract higher value from critical processes through extensive and timely analysis of business performance.
4. Provide Enhanced Intelligence
Cutting-edge intelligence helps businesses to make better decisions. It assists in generating timely forecasts while allowing companies to complete strategic tasks by filtering out the fluff and providing critical information. In-house machine learning and virtual customer service agents deliver relevant information and related recommendations. This provides employees and customers with the solutions they need when they need them.
5. Introduce Higher Operational Agility
ServiceNow analytics features help businesses achieve unrivaled operational agility. The platform provides insight into critical indicators and KPIs by putting data in the hands of those who need it, assisting the organization’s service delivery. Employees get a better look at operations in real-time while identifying trends, allocating resources, and improving daily task performance.
6. Real-Time Measurement Improves the Customer Experience
A digital transformation can enable greater use of real-time insights and information to better align data and processes. Companies can more effectively monitor interactions across the customer experience, regardless of where a customer sits in the process.
Businesses can also access more accurate measures of where, why, and how customers face challenges during their journey. These measures provide more insightful data than simply polling them after completing the entire process.
7. Better Data Integration Means Greater Personalization
With digital innovation comes a higher customer demand for personalization in their interactions with brands. Companies often fail to provide these experiences because they lack the alignment, systems and data integration, and efficient processes required.
However, ServiceNow digital transformations provide these capabilities and enable businesses to understand more about their customers, personalized messaging, and customer support. These features enhance the consumer experience, which increases loyalty and the likelihood of repeat business.
Real-time data is critical to understanding what a customer is doing (or looking to do) and what internal processes and platforms are doing behind the scenes. This insight helps deliver a better customer experience, and the boosted efficiency can reduce costs and risks of human error.
Let Cask Help You Achieve a Digital Transformation with ServiceNow
Successful digital transformation allows organizations to reimagine their business processes and digitize operations. It is tailored to meet personalized customer needs, update aging systems and introduce new-age technologies.
The ServiceNow Now platform has several touchpoints that assist enterprises in gaining front-to-back visibility into their operations and making the best decisions possible.
Request a quote today and discover how a digital transformation with ServiceNow can help you keep pace with a fast-moving digital landscape.