ServiceNow has the power to transform your business, but unlocking its full value takes more than just implementation expertise. It requires a strategic, holistic approach that ties platform capabilities to real business outcomes. That’s where Certified Master Architects (CMAs) come in.
At Cask NX, our CMAs serve as strategic guides across complex ServiceNow transformations. They’re not just technical architects with implementations but also roadmapping capabilities. They're seasoned advisors who connect platform decisions to enterprise goals, ensure governance frameworks are scalable, and drive measurable results across the organization.
Learn more about the importance of a Certified Master Architect.
Discover Cask’s Blueprint Community
To help leaders understand how this works in practice, we launched The Blueprint: a virtual meetup series hosted by Cask’s CMAs. In each episode, we explore the what, why, and when behind the critical decisions that define successful ServiceNow strategies. And we don’t just scratch the surface, we get into the real conversations most organizations should be having, but often don’t.
Meet the Architects Behind The Blueprint
Each session features insights from our senior CMA team:
Matt Espley
A Certified Master Architect (CMA) with over 12 years of hands-on experience on the ServiceNow platform and nearly a decade delivering technical consulting at Cask. He has led implementations and enhancements across industries including federal, defense, state, healthcare, finance, higher ed, tech, and more — spanning solutions like HRSD, ITSM, SecOps, CMDB, Policy and Compliance and custom development. Matt has served as both a customer-side platform owner and a trusted advisor, managing large technical teams and driving operational excellence. He holds multiple certifications, including CIS in ITSM, CSM, HRSD, and VR, as well as CSA and CAD.
Nate Weldon
A Certified Master Architect and Sr. Vice President of Technology at Cask NX, Nate is a seasoned IT leader who guided organizations in designing and scaling enterprise ServiceNow solutions. With a background in ITSM, ITOM, HRSD, and Enterprise Architecture, he has led complex digital transformations across commercial, federal, and public sector organizations. Known for aligning platform strategy with business goals, he builds high-performing teams through talent clarity and strong architectural leadership. As a frequent speaker and CMA community leader, he helps organizations future-proof their ServiceNow investments.
Kenric Wong
With a career spanning over two decades, Kenric J Wong is a seasoned strategic leader and Certified Master Architect (CMA) in ServiceNow, with deep experience across federal, healthcare, and commercial sectors. He has led enterprise-scale ServiceNow implementations for a variety of clients advising on everything from ITSM and EA to lean portfolio and program management. Kenric holds certifications including CIS-ITSM, CIS-PPM, CIS-APM (EA), CAD, CSA, SAFe 6 Practitioner and TOGAF EA Practitioner & Leader. These qualifications reflect his breadth of expertise across development, administration, and architecture. Known for aligning business goals with technology strategy, he is a trusted partner in driving digital transformation.
So far, The Blueprint has laid the foundation for understanding how CMAs guide successful ServiceNow transformations. It defines the CMA role as a strategic advisor who acts as a control tower across workstreams to ensure alignment between platform execution and business strategy. It has explored value management, highlighting the importance of defining success early, establishing baselines, and tying platform outcomes to measurable business impact. The conversation has also touched on governance and challenged the idea that structure slows progress.
The discussions that happened on The Blueprint emphasize that transformation success isn't just about technology, it's about the strategy, measurement, and structure behind it.
Why You Should Attend
The Blueprint is more than a webinar. It's a candid, practical, and strategic forum for:
- Navigating digital transformation within ServiceNow
- Understanding when and why to engage a CMA
- Aligning platform work to real business value
- Managing governance without red tape
- Tracking and proving platform ROI
Whether you’re a Platform Owner, Program Manager, Enterprise Architect, or IT Leader, The Blueprint delivers the insights and frameworks to get the most out of your ServiceNow investment.
We’re with you for what comes next
You're working in a rapidly shifting environment.
Global dynamics, AI advancements, heavy competition–the only certainty is change.
We get it. And we’re here to help you harness the full potential of ServiceNow to simplify transformation.
Let's navigate the future together.
Ready to Build Smarter?
Join Cask NX’s Certified Master Architects (CMAs), for bi-weekly virtual meet-ups to learn how to navigating the complexities of designing, governing, and implementing digital transformation with ServiceNow.
We’re with you for what comes next
You're working in a rapidly shifting environment.
Global dynamics, AI advancements, heavy competition–the only certainty is change.
We get it. And we’re here to help you harness the full potential of ServiceNow to simplify transformation.
Let's navigate the future together.
LET'S INNOVATE
Book a conversation
Cask expertise, on tap, to understand and align to your unique challenges and desired outcomes. Our team will contact you to better understand your needs and set up a meeting with Cask advisors, aligned to your goals.